It was another week of broken systems. Last Monday, Aweber, a trusted autoresponder service, was targeted by a Denial-of-Service attack. That means some hacker made it so Aweber customers – or their subscribers – couldn’t access Aweber services.
You may have noticed that links weren’t working in your email messages from people you subscribe to. Well, that was because the links were tracked by Aweber and when the service provider was attacked, it shut down all services. So those links would not resolve.
Some of you emailed to tell me my links were broken. And thank you for that. It’s nice to know you are looking out for me!
And this attack on Aweber went on ALL WEEK LONG!
This event points out that you have to look for your weakest links in your business.
Yes, Aweber has a hoard of security specialists resolving the problem. But what I’m talking about is your own business. When your online business depends on a service for critical aspects, like sending emails to subscribers, you should consider the consequences of what to do when it becomes unavailable.
In technology lingo it’s referred to as “redundant services” and “high availability.”
I'm just tossing this out because if you start depending on your online business to pay bills, feed the kids and pay employees what is your plan for protecting it from broken systems. This is just something for you to reflect on in your business.
So far this year I’ve had hosting fail during one of my major releases and all last week it was impossible to do anything involving subscriber lists.
Am I dumping Aweber? Heck no. Not yet. I figure once they fix this broken leg it will be much stronger. The other service providers need to be on high alert for their own weaknesses.
Of course that leaves me with only a single Autoresponder service. Can you think of alternative or any workarounds? I’d love to hear your thoughts. Please share them with a comment below.
And thank you for doing so!