Have you noticed a trend where bloggers are using more graphics in their posts? Graphics provide a way to make a connection with the reader. Text makes one connection, but when there is a graphic the reader almost always takes a moment to look at the image. When you use an infographic the reader also takes more time to view and absorb the message in the graphic.
Would you rather read a magazine that was all text? Boring…
That means more time is spent on your page and that is a big plus in Google speak. When people spend more time on a page that decreases your bounce rate which is another factor in Google's search algorithm analysis (supposedly, they haven't really divulged any secrets to me).
So, slap those infographics on a page, add some introductory text and share it on all your social media. But what's next?
Recycle – Reuse – Repurpose!
Next, you take that same infographic and chop it up into smaller segments to use in other blog posts. I'd like to take credit for this brilliance, but I'm not the originator. Watch this short video to learn how to get multiple images from a single infographic simply by cutting and pasting.
Watch the clever executive…So much starch!
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Infographic Nirvana: load up on re-brandable infographics here.
What's your reason for using infographics? Share or leave a comment below and thanks!