Are you using a free email service such as Gmail, Yahoo, or Hotmail? How about one tied to your ISP service such as Verizon.net.
Your free email account may be breaking your email list and is broken if you are using a Yahoo email account in your list settings.
You need to change this practice and brand your email to your domain.
Watch this video for the reason why a free email account isn't a good idea for business.
The Problem using Free Email Accounts
1. Unbranded = Low Trust, Low Recognition
2. Low deliverability rates
3. DMARC (http://dmarc.org/) – Standard for email authentication – set of rules that can cause an ISP to reject an email message.
4. DMARC expects there to be “domain alignment.”
5. Authentication has to be from the same domain (or a sub-domain) as the address in the header-from: line
6. If you use an autoresponder service and have a Yahoo email address in the FROM address, ISPs are going to reject it.
7. Yahoo's new DMARC settings is causing ISPs to reject any Yahoo email adressess in the from: line not sent from a Yahoo server. BOUNCE!
This problem is easy to fix. Most hosting service providers offer free email as part of the hosting package. You just need to set up your email account for your domain and use that for your communications. Alternatively, if you use a helpdesk ticket service, you can use that domain. The bottom line: Don't use free email for your business communications.
Watch the video above for more details.
The Ant is a tiny creature, but one which moves a lot of sand – one grain at a time. He's in the “sand” niche. He makes a great living in this niche providing massive homes for thousands of his brothers and sisters. The ant has mastered niche marketing.
There's a lot of money to be made in taking small pieces of big markets. Markets such as weight loss, health, fitness, credit cards, and dating are massive. Often people try to grab a big chunk of these markets and quickly discover the competition is fierce. Then they run out of interest (or money) before seeing any return on their investment.
The first most critical skill you need is the ability to choose a small slice of a large market, create an authority site, stick with the niche until you start to see the money come in and then stick with it until the money pours in.
There are two training videos included in this post.
One on the basics of marketing. This is really high level, but key to understanding the big picture. In the second video you'll see how I pick a niche to invest in for a PLR product. If I make a bad choice it means that I loose money on that product. Plus I've wasted time that could have gone for a more lucrative niche.
I also provide insight to the affiliate toolkit that is included on some of the more recent PLR releases like the “Your Core Fitness” product. My hunch is you may not realize what a gold mine these research reports are. Look in your zip files. Depending on what release you have, I've put them in a bonus folder or in the Affiliate toolkit folder. You can also search for research reports on other topics here.
PLR to Income Series
Niche Research and Selection
The next video illustrates how I pick a niche for a PLR product. This is key because if I mess up the choice I lose all the time put into the product as well as the moola choola.
Here's how this strategy works.
Go Where the Money Is
There's a very good reason why markets like weight loss, or health and fitness are so crowded. It's simple – there's a lot of money to be made.
Instead of finding small niche markets where the profit potential is unsure – like grooming pet rocks, these massive markets are proven to be winners and you can be certain that there's money to be made. The trick is carving a slice of the pie.
Picking Your Slice
The best way to take a small piece of a large pie is to pick a specialty. That specialty should be a gap in the market.
For example, the Your Core Fitness product is slice of the larger fitness market.
In Your Healthy Gut, Cultured and fermented foods are an interesting piece of the healthy eating “pie.”
What I do is look for a gap in a large market where you can capture the attention of readers with special reports or articles. Then make sure there are merchants selling products so I know there is a real demand.
When you buy PLR from PLRPump.com, you can be certain that the chosen niche market offers plenty of potential for making money. You just need to put your PLR to work!
Check out Sammy the hamster's latest video testimonial.
Now Sammy had to “chew-out” his praise, but I added the music for extra pop.
If your videos need some “ear candy” check out my buddy Pat Flanigan's latest release.
Royalty free, licensed music clips. 900 of them! Music clips on sale.
Get these royalty free music clips here:
Watch Sammy the Hammy do the Jammy!
Using your PLR material for website or blog content is one of the best ways to leverage private label rights articles. You have to be aware of what the license allows and hopefully you reviewed that prior to any purchase. As a side note, if you consider buying PLR where the licensed isn't disclosed then be advised you may not be able to use it as you hoped.
For example, some people like to break up an ebook into articles to post to their blog. The PLRPump.com license for most of our releases allows this usage. However, the license model is subject to change when there is a new product model released. So always check your license. For our packs, it is included in the 00-ReadMe-First zip file.
Let's look at ways you can use the material provided with our PLR Income packs. In the video we look at the product titled “Your Core Fitness.” Below the video are 25 ideas. I elaborate on a few in the video.
I know once you watch this you can think of more ideas. Let me know with a comment. Thanks! You can view the printed list below the video, too.
How to use your PLR articles:
1.) Blog posts
2.) Rewrite yourself or hire a ghostwriter
3.) Scheduled content
4.) Create a report from several articles
5.) Turn the topic into a story
6.) Relate the content to a current event
7.) Create new article to give to your affiliates
8.) Extract main point and use as Tweet or FB update
9,) Brand with your URL and save as a PDF
10.) Print PDF to special paper or create a brochure
11.) Use this PDF as an ultra-novel business card.
12.) Take snippets and create a monthly newsletter
13.) Rewrite as a press release and submit free PR portals
14.) Play “devil's advocate” and write an article to argue against the concept of an article
15.) Create a graphic/meme with url to the article as a blog post
16.) Use article as topic for training or coaching session
17.) Take a generic article and make it specific to a niche: core fitness for (golfers, cyclists, wrestlers, dancers, etc)
18.) Use articles in other related products
19.) Create a PowerPoint from highlights of each article.
20.) Use PowerPoint to create a topic “poster”
21.) Record the article in your own voice and post along with the written content to your blog
22.) Share the audio mp3 on sharepoints like Soundcloud.com
23.) Create autoresponder messages from the article
24.) Compile statistics to support the concept
25.) Rewrite the article in your own voice, include your byline and offer as a guest post to high traffic blog
Now it's your turn. How have you used your PLR articles in a way other than blog posts?
Recently someone asked me this question. Here is my response.
How do you source graphics and images for PLR?
If you want to skip this great blog post and to get to the free graphics and visual resources just click through this Slideshare presentation below.
Okay, so Slideshare is not your cup-o-tea? A report with this same information is also available. Click here to download it.
Graphic, Images and PLR
When I decided to set up shop selling licensed content, or private label rights material, it was strictly for text based content. There were a couple of prevalent PLR business models back then. One model was selling strictly text content like articles, reports, ebooks and autoresponders. The other model included graphics such as mini-site graphic design, banner graphics in addition to the ebooks and articles. These two models are still very prevalent today, but now PLR publishers are adding in more graphics.
Why Make That Move?
One reason is to differentiate your own PLR business from others. But demand is the main driving force. Social media portals and smartphones made it easy for people to provide updates which include photos. It didn’t take long and online tools for editing images became available. Sites like Pixlr.com and Picmonkey.com took the mystery out of editing graphics and images making it easy for Grandma to add a message to an image of the grandbaby’s birthday party.
And then there were other websites which combined images with messages to create a huge demand for more of the same. Surely you are familiar with Icanhascheezeburger with their always in demand LOLCats. Images can go viral as people share them using Facebook and Instagram. This sharing drives traffic to your site. Especially when an all new kitty language is mixed with funny cat images and people who love cats.
Visual Content – Why Your Marketing Needs Visuals
Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
What Is Visual Content?
When you think of visual content, you probably imagine images. While images are important, visual content includes many other formats such as:
- Infographics (a visual representation of data or information that presents complex ideas in a simple way)
- Memes (a usually humorous image accompanied by text that conveys an idea or message and spreads throughout the Internet virally)
- Word art
- Quotes accompanied by images
- Charts and graphs
- Brand logos
- Design elements
Do you like reading that list of bullets? It certainly is a lot clearer than stringing out the points serially like: videos, infographics, memes, word art, quotes, charts, graphs, logos, design elements, and posters.
Now let's see what happens when I take that list and include it in a graphic like this, what happens?
Scroll to the bottom for the answer after you check out my cool infographic.
What Did You Do?
Did you stop reading to check out the infographic? Did you actually read the text attached to the images as your scrolled down. That is the power of images. It causes people to stop and look. The biggest challenge a blogger has is to get people to stop for longer than 2 seconds on their blog post. Images help create a pause in a visitor's browsing.
Why Images Are Essential
As the saying goes, a picture says a thousand words. People naturally respond to images. The human brain processes visual information much faster than text, which must be read and processed. Images communicate ideas in a more immediate way.
Images are especially effective in marketing because of their ability to tell a story. Stories resonate with people and can help to create a strong bond between you and your followers. These stories are especially effective when they make use of humor.
Images are absolutely essential for branding. Your avatar, icon or brand logo is instantly recognizable to your audience. The colors and design features you use for your website and marketing materials instantly communicate your message. Just consider the Apple logo or McDonalds' golden arches.
Finally, visual content is great for social media. Social media posts with visual content get 120% to 180% more engagement than text-only posts. Facebook has even changed its profile format to the Timeline to make it more visually oriented. There are also hundreds of popular social media sites, such as Pinterest or Instagram, made exclusively for images.
The Challenges of Visual and Audible Content as PLR
It’s one thing to come up with topics, outlines and written content to sell, but adding visual (or audible) content into the mix adds a new dimension. The biggest challenge is coming up with images that are relevant to the content. You can spend hours looking for a perfect image, but then you face the next mountain. Can you use this image without getting into license issues?
Here are two quick answers framed up by questions.
- Did you create the photo or graphic? If you answer, “No” then you should proceed to the next question.
- Did you buy an explicit license to use the image or graphic? If your response is “No” then you may not use it.
You can’t go copying people’s content off their blogs, yet people seem to think that if an image is in Google’s image index it is fair game.
Music Clips and Audio Recordings
A quick sidebar about audible content. This is yet another way to connect with the reader. A few PLR providers are offering recordings of the product articles or ebooks. There are also sources for free music clips to use for presentations or podcasts. Similar to the graphics, you need a license supporting whatever purpose. If you resell the content, be sure your license allows it.
I am not a lawyer. I do not give legal advice. If you leverage content belonging to others be it text, visual or audible without explicit permission you are inviting a legal hassle and financial disaster.
The simplest way to handle this is to create your own graphics or have them created for you. Yes, it will suck up time if you do it yourself. The results may be clunky too. Yes, it will cost you money to have them done for you, but not as much as getting summoned into court for stealing stuff.
There are resources for free images, graphics, photos and music clips. I’m not aware of resources for free recordings, but they may exist. You still need to be aware of the restrictions attached to the license for each type of content.
The PLR Option
The other option is to buy PLR which offers graphics and the license to use the graphics. Whoever sells the PLR must provide you a clear license to use the graphics or audios. The PLR provider must also have clear license to the material from the artist.
Some artists won't allow you to sell their graphics.
However, there are plenty who will. You just have to be upfront with your intent. If the artist won't do it, move on to the next one who is happy to sell you free rights to the material. I've used graphic artists on Fiverr and hired freelancers. Once you find a great one, never-let-her-go…
Back to Free Graphic Sites
One free site is Pixabay.com. Most of their images can be used without attribution and may also be used for commercial purposes, i.e. sold. There is an element of risk using a site like this as the images are sourced from members. Members attest that they are the owner of the image and convey whatever rights for others to use. Members are humans. Cats don't fib, but humans…
The Open Clip Art library has many clipart images which are free to use for your own purpose or for commercial purpose. If you purchased the Wellness Garden PLR product you can find the dragonfly, bird notepad and monarch butterfly used in the PLR posters on Open Clip Art.
The Wellness Garden Income funnel is available here.
You can also create your own graphics with desktop tools such as Gimp and Photoshop. I’ve not had much success developing my skills with these tools so I outsource my image making tasks. However, I can whip up some slidedeck backgrounds and poster images using PowerPoint. You can see examples of the posters (above) and on this healthy eating PLR product.
I include these PowerPoint templates in my last series of Wellness PLR releases. Since the buyer also receives the template they can modify the slide master or posters to create their own messages.
You can browse through the Slideshare at the top of this post to see my collection of free graphics and audio sites. You can also download this free graphics report and use it as a gift to your own list.
Have fun with content. Create or purchase graphics and images you can use. And then use them!
It was another week of broken systems. Last Monday, Aweber, a trusted autoresponder service, was targeted by a Denial-of-Service attack. That means some hacker made it so Aweber customers – or their subscribers – couldn’t access Aweber services.
You may have noticed that links weren’t working in your email messages from people you subscribe to. Well, that was because the links were tracked by Aweber and when the service provider was attacked, it shut down all services. So those links would not resolve.
Some of you emailed to tell me my links were broken. And thank you for that. It’s nice to know you are looking out for me!
And this attack on Aweber went on ALL WEEK LONG!
This event points out that you have to look for your weakest links in your business.
Yes, Aweber has a hoard of security specialists resolving the problem. But what I’m talking about is your own business. When your online business depends on a service for critical aspects, like sending emails to subscribers, you should consider the consequences of what to do when it becomes unavailable.
In technology lingo it’s referred to as “redundant services” and “high availability.”
I'm just tossing this out because if you start depending on your online business to pay bills, feed the kids and pay employees what is your plan for protecting it from broken systems. This is just something for you to reflect on in your business.
So far this year I’ve had hosting fail during one of my major releases and all last week it was impossible to do anything involving subscriber lists.
Am I dumping Aweber? Heck no. Not yet. I figure once they fix this broken leg it will be much stronger. The other service providers need to be on high alert for their own weaknesses.
Of course that leaves me with only a single Autoresponder service. Can you think of alternative or any workarounds? I’d love to hear your thoughts. Please share them with a comment below.
And thank you for doing so!
One of the most memorable and actionable marketing tips I learned from Paul Evans. Paul is a marketing coach, fitness coach and speaker. He also serves as the executive director of www.100xMissions.org, a faith based non-profit organization that assists in the building and support of orphanages around the world.
Paul's tip for getting your list started fast was to answer a burning question relevant to your market.
The example he used was for a weight loss list. What was the burning question?
What's the one thing that makes it nearly impossible for women over 50 to lose weight?
Notice how he really honed in on the target audience.
- Over 50
- Having a hard time losing weight
What's cool about this method is you don't have to give away a huge report – or even any report to provide the response.
He provided the answer on a single page post. At the end of the post he offered a more expansive answer in the form of a short report for $9.
For the response, the answer to the burning question, Paul used a portion of a PLR weight loss report and added a story from his own coaching experience. Then he used the same PLR report for the product he offered at the end of the post.
The story is key. You have to put something in these responses to make a connection with the reader. The best way to do that is with a story.
Viola! He had a list and a mini-product funnel from a single PLR product.
Sure, he did have to invest some time into the effort. He reviewed the original PLR report to learn where he could add his own information to it. Then he pulled a chunk out of the report to use for the lead generation offer. He didn't have to spend hours writing all the content for the funnel.
That's the power PLR puts into your hands. Instant products, funnels, gifts, bonuses, and material you can use in dozens of ways. You just have to execute.
Six years ago Jason Fladlien was a house painter working for $12 an hour. Today, he produces software used by both online and offline customers. He is the CEO of a multi-million dollar software solutions company, Rapid Crush, Inc. He credits the following for his success:
Execution is key – Get into “ready state” and execute!
Use your PLR and do it!
Get a fantastic Weight Loss and Exercise Course With Videos, Workout Plans And Emails (that you can brand as your own and sell for profit)
Part of the Wellness Income Funnel PLR is a Powerpoint template you can use to create Facebook images in three different styles. It's easy to update the template with a new image and save it out to a PNG file.
After you update the template with a new message then you save that slide as an image (PNG). The next step after that is to re-size the image. In these videos I show you how to edit using the Powerpoint template as well as using Pixlr.com. Two ways to easily brand the image you create using the template.
In the first video I show you how to use the Powerpoint template to edit your Facebook images. This particular Wellness PLR pack is the Depression Anxiety Income Funnel PLR product. Duration: 5:20
In this video you are going to use Pixlr.com to edit an image you created using the Depression PLR Powerpoint template. Duration 6:03
In this series of videos you will learn how to upload the Lead Gen module included with one of the Wellness Income Funnel products. This is for the Depression and Anxiety PLR release. Prior to doing this video you should have 04-Product reports modified, branded and uploaded.
Note: It takes a minute for all these videos to buffer up. Patience, kitty.
You should have done the same with the lead gen reports included in the 01-Lead Content module. This is the last step to complete so you are ready to capture leads and sales. Other relevant lessons include editing ecovers with Pixlr.com, making your product reports unique, branding your lead gen reports.
Creating File Paths Prior to Editing Squeeze Page Files
Setup New Aweber List
Setup Optin Form Using Aweber
Edit Squeeze HTML Files and Upload the Pages to Website
Be sure to test everything out. If you have problems or questions just leave a comment below and I'll respond.