Today I was thrown by an unexpected outage in one of my trusted marketing tools. Aweber is down, offline, non-existent. I couldn't even get to the website to look up the phone number to call. I wondered if anyone would answer since it was a Sunday in the USA.
This year I created a list of things to accomplish. I've bee vigilant creating and following a daily to-do list. Not today. Aweber is down.
It started out while I was troubleshooting my links in my autoresponder emails. They weren't working. I thought I had made a change and broken them, but the file names, locations and links were correct. I spent an hour looking at this. Then I took a break to look at Twitter. That's when I saw a Tweet from fellow PLRer @PLRExpress. Aweber is down.
WTF- Aweber is Down!?!?!
I searched Twitter for more information. Guess what I found?
Yes, it was down. No response from the company website, autorepsonder messages were failing, opt-in forms were missing and if they appeared, they didn't work. OMG. Is this a terrorist thing?
Online marketing has several dependencies on tools like Aweber. It got me to thinking. There are a lot of ‘weak links' in Internet marketing. Web hosting failures, power outages, service outages like Aweber being down. When you think about it, there is a lot of vulnerabilities in online sales and marketing. My immediate alternative was to turn to Twitter for information. Thank you social media. I am not the biggest fan of all the S&M, I mean Social Media outlets, but today Twitter saved me a butt-load of time I would have spent trying to resolve my email link problem. I'm sure there is something on Facebook, but it only took me a second to search on Twitter to confirm what @PRExpress told me. Aweber is Down.
Is Your Business Screwed when online services go offline?
What would you do? Is this your only income source? Well, this scares the pudding out of me because 90% of my income is Internet related. So what do I do now? Well, of course Aweber will recover and life will go on. However, I need to put Plan B into place to turn to when things go “blink, blink, black”. I'll let you in on my solution once I get it in the hopper. For now, if you are curious and would like to find out my solution, be sure to Follow Me on Twitter and complete the form on this page to subscribe to my newsletter.
That is, if you can. Aweber is down.